Research and strategy
Hi, I'm Krisha.
I help teams find clarity in complex product decisions.
(01) About
I specialize in helping teams untangle complex product challenges before they become expensive decisions.
Over the past decade, I've partnered with cross-functional teams to define new opportunities, shape product strategy, and build research capabilities across enterprise software, fintech, proptech, and gaming. Whether I'm facilitating workshops, leading foundational research, or building decision frameworks, my goal is the same: help teams understand what they know, what they don't, and what to do next.
I also teach graduate students and mentor UX designers and researchers, and enjoy exploring new ideas through writing.
(02) Stack
Domains & Focus Areas
Enterprise Software
HR Tech
PropTech
Gaming
FinTech
Higher education
Creative Agencies
Heavy Industry
Research Strategy
Research Operations
Customer Discovery
Organizational Leadership
Product Strategy
(03) principles
How I Work
I believe research is most valuable when it helps teams move forward with confidence. My role isn't just to generate insights. It's to help teams frame the right questions, navigate uncertainty, and build shared confidence in what comes next.
Start with the decision.
Research should answer the decision a team needs to make, not just generate interesting findings.
Build shared understanding.
The best ideas emerge when product, design, engineering, and research solve problems together.
Create momentum.
Success isn't measured by the number of insights delivered. It's measured by whether teams feel confident taking action.
(04) Experience
Selected Experience
2022 — Present
Senior UX Researcher
2020-2022
2026
Assistant Professor
(05) Selected Work
Featured Projects
A selection of projects demonstrating how I use customer insight, strategic thinking, and organizational leadership to shape products, influence decisions, and build capabilities that scale.
(06) On the Side
Leadership & Community
(06) Testimonials
Krisha has a strong ability to get to the core of a problem early and shape how the team thinks about it. Their research consistently clarified direction, connecting user insights to product strategy and business context in a way that was both rigorous and practical.
Jothish John
Staff UX Designer
·
Adobe
The recruiter interviews were such a pivotal component of the event, and thanks to your leadership, provided us with a robust and diverse sense of the pain points and challenges that we are looking to solve for. Your ongoing partnership has helped us to drive urgency around gathering the appropriate research, and think thoughtfully through how we approach the product.
Christina Stone
Senior Product Manager
·
Amazon
The team was so focused on our project’s value of being able to help users’ problems through AI but Krisha's research challenged/balanced this by surfacing the insight that any automation we build involving high skill decisions still need human autonomy and oversight
Hashim Ahmed
Software Development Manager
·
Amazon